Friday, 23 November 2012

Before You Die of Regeneration - Capturing People's dreams and Ambitions

Today I read a great post on the Sustainable Cities Collective about the "Greenbuild 2012" conference recently held in the US, specifically on the presentation by Candy Chang. Candy is an artist, designer, and urban planner, who explores making cities more comfortable and contemplative places. She is a TED Senior Fellow, an Urban Innovation Fellow, and was named a “Live Your Best Life” Local Hero by Oprah Magazine. 

By combining street art with urban planning and social activism, she has been recognised as a leader in developing new strategies for the design of US cities. She spoke eloquently on inspiring change to our built environment through very small actions like small space improvements, community gardens and creating spaces for events. 

Candy also created a "Before I Die" wall outside the conference centre. This wall shows people in neighbourhoods how many of their neighbours dreams are actually alike and that they share common desires and ambitions. The concept of creating walls of this kind has been implemented in projects as diverse as South Africa, China and Brasil. its a great way to bring people together, to get them talking and to understand what they want of their lives and the places that they live in.

This seems like a great tool to use in my practice of place making and branding and i am looking forward to trying it out.

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