Thursday, 2 April 2015
The Team used the results of the brand testing process to refine and finalise the brand proposition. The principal change was to rank the Quality of Life value proposition as second in importance to the Economic Proposition, thereby ranking the Education Proposition as third, with the Visitor Proposition as fourth. Overall the proposition was strengthened with the addition of new ideas on offers and experiences to be included and the deletion of a small number that were not well supported.
Overall, the proposition was strengthened by the addition of new proofs, new ideas on offers and experiences to be included and the deletion of a small number that were not supported.
This is the third post on Placematters work with Colliers, Fuzion and Location Connections on the brand strategy for the Cork city region in south west Ireland. An earlier version was published by the Place Brand Observer http://placebrandobserver.com/
The Driving Idea for the Brand Proposition
Supporting Value Propositions
The Core Economic Proposition
The Supporting Education Proposition
The Quality of Life value Proposition
The Visitor Proposition
Testing the Brand Proposition
The next and final blog in this series will share how the brand development team tested the brand proposition and refined it for sharing and briefing in the Cork city region.