Thursday, 2 April 2015
Cork Region Brand Proposition - Testing, Refinement and Briefing
The Team used the results of the brand testing process to refine and finalise the brand proposition. The principal change was to rank the Quality of Life value proposition as second in importance to the Economic Proposition, thereby ranking the Education Proposition as third, with the Visitor Proposition as fourth. Overall the proposition was strengthened with the addition of new ideas on offers and experiences to be included and the deletion of a small number that were not well supported.
Overall, the proposition was strengthened by the addition of new proofs, new ideas on offers and experiences to be included and the deletion of a small number that were not supported.